From Team Cohesion to National Brand: Jutian’s Mission Journey in the Weighing Instrument Industry

Jutian's Mission | Three Revisions, Always True to Our Original Aspiration

Since founder Sun Haiqing entered the weighing instrument industry in 2001, and has been deeply involved in the industry for 25 years, Jutian's mission has undergone three significant revisions. Each change precisely corresponds to a key milestone in Jutian's development history, witnessing our journey from "seeking survival" to "seeking development," and finally to "seeking excellence."

Patriotism and national sentiment unite people's hearts

2013 was a crucial year for Jutian. That year, we officially formed our team and established "Jutian Culture." We first announced Jutian's mission: "To strive for the prosperity and strength of the nation, to become a part of China's economic rise, because only with a country can there be a home, and only with a home can there be a community; to help the company grow, and to help our colleagues achieve their dreams." We emphasized "survival and cohesion." Externally, we must ride the wave of China's economic rise; internally, we must unite like family, helping employees realize their dreams. This is the cornerstone of Jutian's culture, giving us the warmest sense of belonging during the most difficult early stages of our entrepreneurial journey.

Rooted in the Industry, Aiming for the World

In 2019, Jutian celebrated its 10th anniversary. At this point, Jutian was no longer content with simply being a profitable company; it began to consider its position within the industry. The company revised its mission for the second time, stating: "Strive to build a world-class brand for Chinese weighing instruments, unite the intelligent manufacturing community, spread positive energy, and contribute to the Chinese Dream." We expanded our vision from "internal company" to "the entire Chinese weighing instrument industry" and even "the world." The key words became "brand and intelligent manufacturing." We not only wanted to be strong ourselves, but also to unite the "intelligent manufacturing community" and spread positive energy. Jutian began its transformation from a simple manufacturer to an industry leader, determined to become a calling card for Chinese weighing instruments on the world stage.

Returning to the Essence, Forging a Soul of Craftsmanship

Standing at the new starting point of 2026, Jutian already possesses the 919 R&D Center, two major production bases (Juding Tianheng Zhejiang Intelligent Electronics), and the Zhizhaotuan upstream and downstream supply chain platform. In this era of intelligence and digitalization, Jutian's mission also has new requirements. Jutian, adapting to the times, has revised its mission for the third time: "To help factories improve quality and efficiency with precise and intelligent weighing solutions, and to uphold craftsmanship to build a national weighing instrument brand."

"Precise and Intelligent Weighing Solutions": This is the core value we bring to our customers. It's not just about selling scales, but about helping factories improve quality and efficiency with precise and intelligent weighing solutions.

"Upholding Craftsmanship": This is our commitment to our original aspirations after more than 20 years of deep cultivation in the weighing field. No matter how technology evolves, our reverence for quality remains unchanged.

"National Weighing Instrument Brand": This is our ultimate vision. We aim to be more than just a commercial brand; we want to be a national symbol representing the level of Chinese intelligent manufacturing.

From "Achieving the Dreams of Our Colleagues" in 2013, to "Promoting World-Class Brands" in 2019, and now to "Helping Factories Improve Quality and Efficiency and Building a National Brand" in 2026, Jutian's mission has been revised three times. While the wording may seem different, it actually represents a clear upward curve: our vision has broadened; our expertise has deepened; and our foundation has become stronger. Thank you for your continued support. In the future, Jutian will continue to carry this weighty mission, remain true to its original aspiration with craftsmanship, create the future with intelligence, and contribute all its strength to the leapfrog development of China's weighing instrument industry!